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Disney Plus: Why We Buy Into Nostalgia
Logging into Disney Plus for the first time last weekend was even more magical than I had expected. It was like I teleported back into the ‘90s and got to relive my most cherished childhood memories. And I loved every minute of it.
I spent most of the time browsing through making sure that they had all of my favourites. And they did indeed. I was greeted by all my childhood pals — Buzz, Lightning McQueen, Simba, even my boy Huck Finn.
It was the most nostalgic I’ve felt in a long, long time. So many great memories came back to me — hanging with my cousins in my grandmother’s basement, just binge watching all of these classics. For that Sunday afternoon, I was six years old again.
Millions of people across North America have gotten to revisit their childhood since the launch of Disney Plus. And it was exactly what Disney intended, as they’ve been wildly successful at cashing in on nostalgia time and time again.
Why Does Nostalgia Sell?
As consumers, we can't help but give in to a nostalgic trigger.
Nostalgia is simply defined as the bittersweet longing for the past. Nostalgia is usually triggered by sensory stimulation like smell, taste, or the environment we put ourselves in. When we experience nostalgia, we tend to feel a series of…
